Marketing Message Scorecard

Your services are THE thing missing from your ideal clients’ life or business. But do they understand that?

You’re a pro at delivering your services, and yet most of your new clients still come from unpredictable word of mouth and a lot more effort than you’d like (from endless back-and-forths to calls with low-vibe leads who then tell you “I’ll think about it” and maybe even ghost you)?

It’s nothing to do with your skills. My gut feeling?

You just haven’t been connecting with your ideal clients, showing them you can serve them better than anyone else in your niche, and compelling them to take action.

In other words, you’re not clear on your marketing messaging.

And this impacts EVERYTHING you do, because…

… whether you show up on LinkedIn or Instagram, with email marketing, at networking events, and so on, the problem is the same: your ideal clients keep seeing your services as a “non-urgent nice-to-have” and treating you as “one of many”.

And that’s a particularly common challenge for us women because, unfortunately, we were conditioned to be everything for everyone, shrink, and be humble.

But for your service-based business to thrive (without you having to do all the heavy-lifting), your marketing must position you as THE ONLY logical option and attract clients who already see you—and treat you—as such.

So, let’s find out what you must change to get there.