Your services are THE thing missing from your ideal clients’ life or business. But do they understand that?
You’re a pro at delivering your services, and yet most of your new clients still come from unpredictable word of mouth and a lot more effort than you’d like (from endless back-and-forths to calls with low-vibe leads who then tell you “I’ll think about it” and maybe even ghost you)?
It’s nothing to do with your skills. My gut feeling?
You just haven’t been connecting with your ideal clients, showing them you can serve them better than anyone else in your niche, and compelling them to take action.
In other words, you’re not clear on your marketing messaging.
And this impacts EVERYTHING you do, because…
… whether you show up on LinkedIn or Instagram, with email marketing, at networking events, and so on, the problem is the same: your ideal clients keep seeing your services as a “non-urgent nice-to-have” and treating you as “one of many”.
And that’s a particularly common challenge for us women because, unfortunately, we were conditioned to be everything for everyone, shrink, and be humble.
But for your service-based business to thrive (without you having to do all the heavy-lifting), your marketing must position you as THE ONLY logical option and attract clients who already see you—and treat you—as such.
So, let’s find out what you must change to get there.
Your Marketing Message Scorecard will look at 3 categories
Magnetic Messaging
Are you positioning yourself in a way that sets you apart from EVERY single competitor (even those who offer similar services), attracts your ideal clients, and repels wrong-fit prospects and time-wasters?
Brand Story
Stories sell and connect. But how compelling is the narrative behind everything you do and share?
And are your ideal clients seeing themselves in it?
Consistent Message & Marketing
A confused mind doesn’t buy. So, is your marketing keeping your key messaging consistent? And is it feeding into your services rather than positioning you as a free resource, online friend, or influencer your clients will never invest in?
And how will this work in practice? Simple:
1. Answer 11 strategic questions
(It should take you less than 2 minutes)
2. The quiz will calculate your score (overall and by category) automatically
3. Receive your action plan
Discover what you’re already doing well and what you should fix to get more perfect-fit, ready-to-start clients from your marketing
"And who are you, exactly?"
Hi. I’m Giada, the marketing message mentor for women service providers.
I know that, when we’re so close to our business, it’s hard to read the label from inside the jar.
So, I created this scorecard to help you assess your positioning and marketing objectively, showing you how to improve it.
That way, you can start feeling and being seen as THE ONE for your ideal clients, not “just another option in your niche”.
Hear it from fellow women founders and solopreneurs who worked on their messaging with me:
"The quality of my leads has significantly improved."
Shannon Kate Murray
High Flying Design
"I was delighted to make over £11,000 on the first launch in 7 days!"
Rosie Parsons
Personal brand photographer
"I was unsure how to talk about my business, but Giada found the right words."
Julie Rawding
Holistic online interior designer
"I found both clarity and direction."
Claire Freshney
UX design agency founder
Assess your marketing message & get your action plan in 2 minutes
(Sorry, competitors. She’s about to position herself as THE ONLY logical option in your niche)
